These Terms of Service (“Terms”) govern access to and use of the Aloft AI Solution (defined below). Please read them carefully.
1. Parties, acceptance and contract structure
1.1 Who we are. We are Aloft Labs Ltd. (company number 16558608) with registered office at Suite 6308 Unit 3A, 34-35 Hatton Garden, London, EC1N 8DX, United Kingdom (“Aloft”, “we”, “us”, “our”). Our VAT number is 503200953. Our contact email is hello@aloft.so. Our website is https://aloft.so.
1.2 How these Terms apply. These Terms apply when you:
(a) sign a service agreement with us that references these Terms (a “Service Agreement”); and/or
(b) access or use the Aloft AI Solution (including via an online acceptance flow).
If you accept these Terms on behalf of an organisation, you confirm you have authority to bind it. “Customer”, “you” and “your” refer to that organisation.
1.3 The Contract. The legally binding contract between you and us (the “Contract”) consists of:
(a) the Service Agreement (including any schedules, statements of work, or commercial terms attached to it);
(b) these Terms; and
(c) any additional policies or data protection terms we make available to you that are expressly stated to form part of the Contract (including any data processing terms agreed between us).
1.4 Order of precedence. If there is a conflict, the Service Agreement prevails over these Terms, and these Terms prevail over any general website pages or marketing materials.
1.5 Changes to these Terms. We may update these Terms from time to time. If we make changes that materially reduce your rights or materially increase your obligations, we will provide notice by email or within the Aloft AI Solution where reasonably practicable. Your continued use of the Aloft AI Solution after changes take effect constitutes acceptance of the updated Terms.
2. Definitions
2.1 In these Terms, the following capitalised terms have the meanings set out below (and additional defined terms appear throughout these Terms):
“Aloft AI Solution” means Aloft’s software and technology solution, including any hosted web application, integrations, APIs (if any), AI features, and related documentation and updates we make available, whether accessed via https://aloft.so or other interfaces we designate.
“Authorised Users” means your employees, contractors, and agents who you authorise to access and use the Aloft AI Solution on your behalf.
“Customer Data” means data, content, materials, and information submitted to, processed by, or made available to the Aloft AI Solution by or on behalf of you (including via Third-Party Systems), including Personal Data.
“Output” means any results, messages, summaries, classifications, recommendations, drafted communications, created or updated records, or other outputs generated by the Aloft AI Solution.
“Third-Party Systems” means any third-party systems you connect to or provide access to in connection with the Aloft AI Solution, including property management systems, CRMs, email, telephony, messaging platforms, payment platforms, portals, contractor platforms, identity providers, and other integrations.
“Personal Data” has the meaning given in applicable data protection laws.
3. Provision of the Aloft AI Solution
3.1 Access and use. During the term set out in the Service Agreement (the “Term”), and subject to the Contract, Aloft grants you a limited, non-exclusive, non-transferable, non-sublicensable right for your Authorised Users to access and use the Aloft AI Solution for your internal business purposes.
3.2 Documentation. We may provide user guidance or documentation for the Aloft AI Solution. You must use the Aloft AI Solution in accordance with the Contract and any reasonable instructions we provide.
3.3 No guarantee of uninterrupted service. We do not warrant that the Aloft AI Solution will be uninterrupted or error-free. The Aloft AI Solution may be subject to downtime due to maintenance, updates, or events outside our control.
4. Customer responsibilities
4.1 Account security. You are responsible for maintaining the confidentiality of account credentials and for all activity that occurs under your account(s). You will ensure Authorised Users comply with the Contract.
4.2 Accurate information. You will provide accurate and up-to-date information required to set up and operate the Aloft AI Solution and will promptly notify us of changes to key contact, billing, or technical information.
4.3 Lawful use and permissions. You will:
(a) ensure you have all rights, permissions, and lawful bases required to provide Customer Data to us and to authorise the Aloft AI Solution to access, process, and act on it;
(b) ensure your use of the Aloft AI Solution complies with all applicable laws (including data protection, e-privacy/communications rules, and consumer protection rules where relevant); and
(c) ensure that any instructions you give the Aloft AI Solution (including to contact tenants, landlords, contractors, or suppliers, or to create/update records) are lawful and authorised.
4.4 Communications and call recording compliance. Where the Aloft AI Solution sends or receives communications (including voice calls, SMS, email, or messaging) and/or records calls:
(a) you are solely responsible for providing all legally required notices and obtaining any required consents from individuals (including for call recording and automated communications);
(b) you are responsible for ensuring your scripts, messages, and processes comply with applicable marketing, consumer, housing, and communications laws; and
(c) you acknowledge that we may record calls and store recordings, transcripts, and related metadata as part of providing the Aloft AI Solution.
4.5 Your systems. You are responsible for all equipment, network access, Third-Party Systems, and services needed to access and use the Aloft AI Solution.
5. Use restrictions
5.1 You must not (and must not allow any third party to):
(a) copy, modify, create derivative works of, or otherwise reproduce the Aloft AI Solution or documentation (except to the extent expressly permitted by law);
(b) reverse engineer, decompile, disassemble, or attempt to discover source code or underlying ideas or algorithms of the Aloft AI Solution (except to the extent such restriction is prohibited by law);
(c) access or use the Aloft AI Solution to build or help build a competing product or service;
(d) interfere with or disrupt the integrity or performance of the Aloft AI Solution or related systems or networks;
(e) attempt to gain unauthorised access to the Aloft AI Solution or its related systems or networks;
(f) use automated means (including bots, scrapers, spiders) to access the Aloft AI Solution or extract data from it, except where explicitly permitted by us in writing;
(g) transmit malware, malicious code, or harmful content;
(h) use the Aloft AI Solution in violation of applicable laws; or
(i) upload, store, transmit, or otherwise process content that infringes third-party rights.
5.2 We may suspend or restrict access in accordance with Section 13 if we reasonably believe you have breached this Section 5.
6. Third-Party Systems
6.1 Third-Party Systems. The Aloft AI Solution may require access to Third-Party Systems. You are responsible for your relationship with Third-Party Systems and your compliance with their terms.
6.2 Authorised access and actions. By connecting a Third-Party System or providing credentials, tokens, or permissions, you authorise the Aloft AI Solution to access and process relevant Customer Data within that system and to perform actions you have enabled or instructed (including creating, updating, or closing records, sending messages, or triggering workflows). You acknowledge that the Aloft AI Solution is designed to “write back” to Third-Party Systems.
6.3 No responsibility for Third-Party Systems. We do not control Third-Party Systems and are not responsible for their availability, performance, outages, changes, security configurations you control, or the accuracy of information provided by them.
6.4 Your risk and oversight. You remain responsible for:
(a) configuring permissions and workflows appropriately;
(b) monitoring outcomes; and
(c) ensuring the Aloft AI Solution has only the access you intend.
7. AI and Output
7.1 AI limitations. The Aloft AI Solution may use automated and/or generative AI features. Output may be incomplete, inaccurate, misleading, or inappropriate in some contexts.
7.2 No professional advice. Output is provided for operational and informational purposes only and does not constitute legal, regulatory, compliance, financial, accounting, or other professional advice. You must exercise your own judgement and obtain professional advice where appropriate.
7.3 Customer responsibility for decisions. You are solely responsible for:
(a) reviewing Output where appropriate (including before sending communications, approving maintenance actions, or relying on summaries);
(b) all decisions you make based on Output; and
(c) ensuring outputs and actions are suitable for your obligations and risk profile.
7.4 Similarity. You acknowledge that the Aloft AI Solution may generate similar outputs for different customers.
8. Fees and invoicing
8.1 Fees. Fees (if any) are set out in the Service Agreement.
8.2 Monthly invoicing. Unless the Service Agreement states otherwise, we invoice monthly in arrears.
8.3 Payment due date. Invoices are payable within 30 days of the invoice date, unless the Service Agreement states otherwise.
8.4 Taxes. Fees are exclusive of VAT. You must pay applicable VAT in addition to the Fees.
8.5 No interest. We do not charge interest on late payments. However, if payment is overdue, we may suspend access in accordance with Section 13, and we may require payment before restoring access.
9. Proprietary rights
9.1 Aloft’s IP. Aloft (and/or its licensors) owns all rights, title, and interest in the Aloft AI Solution, including all intellectual property rights in or relating to it, and all improvements, updates, and derivatives. No rights are granted to you except as expressly stated in the Contract.
9.2 Customer Data. You own (or have the necessary rights to) Customer Data. You grant Aloft a non-exclusive, worldwide, royalty-free right to host, store, process, transmit, and otherwise use Customer Data solely as necessary to provide, secure, maintain, and improve the Aloft AI Solution, perform the Contract, and comply with law.
9.3 Output ownership. As between you and Aloft, Aloft owns all rights, title, and interest in and to all Output, including any intellectual property rights in the Output, to the extent permitted by law. You are granted a non-exclusive, worldwide, royalty-free licence to use Output for your internal business purposes during the Term. You must not sell, resell, or commercially exploit Output as a standalone product or service.
9.4 Feedback. If you provide suggestions or feedback, you grant Aloft a non-exclusive, perpetual, irrevocable, worldwide, royalty-free right to use, modify, and incorporate that feedback into the Aloft AI Solution without restriction or obligation.
10. Model training and service improvement
10.1 No foundational model training on Customer Data. Aloft will not use Customer Data (including call recordings or transcripts) to train or fine-tune foundational or general-purpose large language models.
10.2 Operational improvement. Aloft may use Customer Data to operate, secure, debug, maintain, and improve the Aloft AI Solution, including quality assurance and incident investigation, and may generate aggregated or de-identified analytics for these purposes, provided that such use is consistent with the Contract and applicable data protection laws.
11. Data protection
11.1 Compliance. Each party will comply with applicable data protection laws.
11.2 Controller/processor. Where Aloft processes Personal Data on your behalf in connection with providing the Aloft AI Solution, you act as controller and Aloft acts as processor (or equivalent roles under applicable law), unless otherwise agreed in writing.
11.3 Customer obligations. You are responsible for ensuring that Personal Data you provide or make available is processed lawfully, including providing required notices and obtaining required consents.
11.4 Sub-processors. You acknowledge that Aloft may use third-party service providers to help provide the Aloft AI Solution (including hosting, communications, and analytics providers). Where required by law, Aloft will ensure appropriate contractual protections are in place with such providers.
12. Confidentiality
12.1 Confidential Information. Each party (“Receiving Party”) may receive Confidential Information of the other party (“Disclosing Party”). “Confidential Information” means any non-public information disclosed in connection with the Contract that is identified as confidential or would reasonably be understood to be confidential, including the Aloft AI Solution, its underlying technology, pricing, and the Service Agreement terms, and including Customer Data.
12.2 Use and protection. The Receiving Party will:
(a) use the Disclosing Party’s Confidential Information only to perform or exercise rights under the Contract; and
(b) protect it using at least reasonable care.
12.3 Permitted disclosures. The Receiving Party may disclose Confidential Information to its employees, contractors, and professional advisers who need to know it, provided they are bound by confidentiality obligations no less protective than this Section 12.
12.4 Legal compulsion. A party may disclose Confidential Information if required by law or a competent authority, provided it gives the other party prior notice where legally permitted and reasonably cooperates (at the other party’s cost) to limit disclosure.
12.5 Exclusions. Confidential Information does not include information that:
(a) is or becomes publicly known through no breach by the Receiving Party;
(b) was lawfully known to the Receiving Party before disclosure;
(c) is lawfully received from a third party without breach of obligations; or
(d) is independently developed without use of the Confidential Information.
12.6 Duration. Confidentiality obligations survive termination of the Contract. For trade secrets, obligations continue as long as the information remains a trade secret.
13. Suspension
13.1 Suspension rights. We may suspend or restrict access to the Aloft AI Solution (in whole or in part) on notice where reasonably practicable if:
(a) you or an Authorised User materially breaches the Contract;
(b) your use poses a security risk, threatens the integrity or availability of the Aloft AI Solution, or may harm Aloft or other customers; or
(c) invoices are overdue.
13.2 Restoration. We will use reasonable efforts to restore access once the underlying issue is resolved.
14. Disclaimer
14.1 As-is. Except as expressly stated in the Contract, and to the maximum extent permitted by law, the Aloft AI Solution and Output are provided “as is” and “as available”.
14.2 No warranties. Aloft disclaims all warranties, whether express, implied, statutory, or otherwise, including warranties of merchantability, fitness for a particular purpose, and non-infringement.
14.3 No guarantee of results. We do not warrant that the Aloft AI Solution will meet your requirements, that Output will be accurate or complete, or that use of the Aloft AI Solution will achieve any particular outcome.
15. Indemnity
15.1 Customer indemnity. You will indemnify and hold harmless Aloft, its officers, directors, employees, agents, contractors, and consultants from and against all liabilities, costs, expenses, damages, and losses (including reasonable legal fees) arising out of or in connection with:
(a) your or your Authorised Users’ use of the Aloft AI Solution;
(b) your breach of the Contract; and/or
(c) Customer Data, including any claim that Customer Data infringes third-party rights or was processed unlawfully.
15.2 Mitigation. Aloft will take reasonable steps to mitigate losses subject to this indemnity. You will not settle any indemnified claim in a manner that imposes obligations on Aloft without Aloft’s prior written consent (not to be unreasonably withheld).
16. Limitation of liability
16.1 Excluded losses. To the maximum extent permitted by law, Aloft is not liable to you (whether in contract, tort (including negligence), breach of statutory duty, or otherwise) for:
(a) loss of profits;
(b) loss of sales or business;
(c) loss of agreements or contracts;
(d) loss of anticipated savings;
(e) loss of or corruption of software, data, or information;
(f) loss of or damage to goodwill; or
(g) any indirect or consequential loss.
16.2 Liability cap. To the maximum extent permitted by law, Aloft’s total aggregate liability to you arising out of or in connection with the Contract (whether in contract, tort (including negligence), breach of statutory duty, or otherwise) will not exceed the higher of:
(a) £10,000; and
(b) the total Fees paid by you to Aloft in the 12 months immediately preceding the event giving rise to the claim (or, if the claim arises within the first 12 months, 12 times the average monthly Fees paid in that period).
16.3 Non-excludable liability. Nothing in the Contract limits or excludes liability for:
(a) death or personal injury caused by negligence;
(b) fraud or fraudulent misrepresentation; or
(c) any other liability that cannot be excluded by law.
16.4 Customer responsibility. You acknowledge that the Aloft AI Solution may automate or assist operational workflows and communications, and you agree you remain responsible for oversight, decisions, and compliance, including where Output is relied upon or communications are sent.
17. Term and termination
17.1 Term. The Contract starts on the effective date set out in the Service Agreement and continues for the Term stated in the Service Agreement.
17.2 Termination. Termination rights (including any notice periods, renewal mechanics, and any early termination arrangements) are as set out in the Service Agreement. In addition, either party may terminate the Contract immediately by written notice if the other party:
(a) commits a material breach of the Contract and fails to remedy that breach within 14 days after receiving written notice to do so (where the breach is remediable); or
(b) becomes insolvent, enters administration or liquidation, or ceases (or threatens to cease) carrying on a substantial part of its business (subject to any applicable law relating to restructuring or insolvency).
17.3 Effect of termination. On termination:
(a) your rights to access and use the Aloft AI Solution cease;
(b) you must promptly stop all use of the Aloft AI Solution; and
(c) you must pay all undisputed amounts due up to the termination date.
17.4 Survival. Sections that by their nature are intended to survive termination survive, including Sections 8 (Fees and invoicing), 9 (Proprietary rights), 10 (Model training and service improvement), 11 (Data protection), 12 (Confidentiality), 14 (Disclaimer), 15 (Indemnity), 16 (Limitation of liability), and 22 (Governing law and jurisdiction).
18. Publicity
18.1 Unless expressly agreed in writing (for example, in the Service Agreement), you do not grant Aloft the right to use your name or logo as a customer reference.
19. Assignment and subcontracting
19.1 Aloft assignment. Aloft may assign, transfer, or subcontract its rights and obligations under the Contract, provided it remains responsible for performance.
19.2 Customer assignment. You may not assign, transfer, or subcontract the Contract (or any rights or obligations under it) without Aloft’s prior written consent.
20. Force majeure
20.1 Neither party is liable for delay or failure to perform obligations (other than payment obligations) due to events beyond its reasonable control. If a force majeure event continues for more than 30 days, either party may terminate by giving written notice.
21. General
21.1 Entire agreement. The Contract constitutes the entire agreement between the parties relating to its subject matter and supersedes all prior communications and understandings.
21.2 Severance. If any provision is found invalid or unenforceable, the remaining provisions remain in force. The invalid provision will be modified to the minimum extent necessary to make it enforceable while preserving intent as far as possible.
21.3 Waiver. Failure to enforce a provision is not a waiver of that provision.
21.4 No partnership or agency. Nothing in the Contract creates a partnership, joint venture, agency, fiduciary, or employment relationship.
21.5 Third party rights. Except where expressly stated, a person who is not a party to the Contract has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.
21.6 Notices. Notices must be in writing and may be sent by email. Notices to Aloft must be sent to hello@aloft.so. Notices to you will be sent to the email address set out in the Service Agreement or your account.
22. Governing law and jurisdiction
22.1 The Contract and any dispute or claim (including non-contractual disputes or claims) arising out of or in connection with it are governed by the laws of England and Wales.
22.2 The courts of England and Wales have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with the Contract.